Why trade-fair photography in Munich
A trade fair photographer in Munich works on one of Europe’s largest exhibition grounds, in Riem on the city’s eastern edge. It hosts international flagship shows, among them bauma, which fills the outdoor area every three years, and EXPO REAL for the property industry each October. That shapes the work in two ways. The halls are large and the distances long, so the day is planned around stand numbers and the programme rather than improvised. And big fairs draw so many visitors that hotels in Munich and the surrounding area sell out early. An exhibitor flying a photographer in pays travel and accommodation at fair rates — one good reason to book locally.
The crucial window is the hour before the doors open, usually between eight and nine. The opening day suits press images; the second or third day suits busy conversation scenes. Book several weeks ahead, because accreditation takes time. If an October show overlaps with the Oktoberfest, reserve your team’s accommodation especially early, since both events compete for the same rooms.
How the session runs
The day before, we agree a shot list: stand architecture, products, team, conversations, presentations. Before eight the photographer is on the grounds photographing the finished stand with its lighting on and nobody in front of it. From opening, the focus shifts to people, demonstrations and meetings on the stand. Aisles and hall views are taken only under the accreditation we arrange with the organiser. A press and social media selection reaches you that evening, from 300 edited photographs covering six hours on site.
What’s included
- 300 edited photographs
- Six hours on the exhibition grounds
- Accreditation through the organiser, applied for by us
- Clean stand views before the doors open
- A set for press and social media the same evening






